Marketing News, New Products

Olive & June Waves the Wand Over New ‘Magnetic’ Collection

Features four new shades, a dual-ended new wand called ‘Wanda’ and a press-on trio.

Olive & June is waving the wand over its new Magnetic Collection featuring four new shades, a dual-ended wand tool aptly called “Wanda” and three new press-ons.

The new custom tool creates velvet effect designs. With one wave of the dual-ended magnetic wand, users will experience the following magnetic effects, per the makers:

Velvet press-on in “Pink Dream,” $10.

The velvet effect can be achieved from waving the rectangular side of the wand over each nail;

French Tips can be created by placing fingers over the magnet while they paint the top with the magnetic polish;

For the cat eye effect, fingers can be placed over the rectangular side of the magnet while painting;

For the aura effect, the circular end of the magnet can be held over nails immediately after painting.

The magnetic collection is available in Jade Velvet (a cool green); Sapphire Velvet (icy blue); Lavender Velvet (frosty purple); and Bronze Velvet (a pink neutral).

Velvet Press-Ons

Velvet press-ons are available in Pink Dream Velvet (a short round); Lavender Blooms Velvet (an extra short round); and Neutral Illusion Velvet French (a medium almond).

The full set and Wanda retails for $36; the Cool Winter Duo Magic Duo retails for $20 (includes Jade Velvet Polish, Sapphire Velvet Polish, Wanda); and Pretty Neutral Duo Magic Duo retails for $20 (includes Lavender Velvet Polish, Bronze Velvet Polish and Wanda) on oliveandjune.com.

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